Lancey is a Canada-based sales workflow automation tool that offers an interactive product demonstration platform, aiming to transform B2B software sales. With Lancey, businesses can create engaging self-driving product demos to effectively showcase their offerings to potential customers. Through a simple browser extension, users can capture a pixel-perfect replica of their real products, which becomes an interactive demo. These demos can be easily shared via email links or embedded on websites, enabling go-to-market teams to deliver a compelling inbound and outbound experience. Lancey also integrates with widely-used tools like HubSpot, Slack, Salesforce, Segment, Google Analytics, and Zapier. As of July 2023, the platform had served 100+ sales teams, including LivePerson, ada, NowVertical, and Dynatrace.
Funding and financials
In December 2022, the company raised CAD 2 million (~USD 1.5 million) in seed funding from Panache Ventures, Union Capital, and Garage Capital to launch its platform to the public in 2023.
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