Freeletics

Germany-based Freeletics offers an AI-based fitness app that focuses on both training and nutrition. The platform offers a digital AI coach that tailors workout programs to user’s preference on intensity, access to equipment, and workout location. Nutrition services include customized meal plans, healthy recipes, and recommendations for meals. The app charges a EUR 2.50 per week subscription for both training and nutrition services for its annual plan but also has options for 3 month subscriptions and 6 month subscriptions as well. The company additionally sells exercise equipment and apparel. Purchasing equipment grants users access to additional equipment-based exercises in the app.

Key customers and partnerships

As of August 2024, the app had over 54 million total users over 175 countries and claimed to be the leading fitness app in Europe. Furthermore, the company had 0.6 paid subscribers as of September 2020, which is reported to have doubled during preceding 12 months.

In March 2022, Freeletics partnered with PlayStation to empower an active lifestyle for the gaming community. Other partnerships include that with Fnatic established in June 2021 to help esports gamers improve performance.