Nearmap

Nearmap is a leading provider of high-resolution aerial imagery and location data, offering frequently updated visual content for urban and regional areas across Australia, New Zealand, the US, and Canada. Founded in Australia in 2007, Nearmap utilizes proprietary camera systems and processing software to capture wide-scale urban areas multiple times per year. The company's core offering includes vertical, oblique, and panoramic aerial imagery, as well as 3D content and digital surface models.

Nearmap's technology allows for rapid capture and processing of imagery, with new content made available to customers within days of collection through cloud-based delivery platforms. The company's aerial imagery provides superior resolution compared to satellite imagery, typically between 5.5 to 7.5 cm spatial resolution. This level of detail enables users to conduct virtual site visits, perform precise measurements, and gain deep, data-driven insights for various applications across industries.

The company's patented camera systems are mounted on aircraft that conduct regular scheduled flights over large survey areas, capturing individual aerial photos that are then processed and orthorectified to create seamless, high-resolution mosaics. Nearmap's imagery is georeferenced using GPS coordinates and further improved through Precise Point Positioning (PPP) techniques. The company's automated processing system can handle challenging conditions such as cloud cover and smoke, resulting in a low error rate compared to older orthophoto solutions.

Nearmap has developed a scalable platform that allows users to access current and historical imagery through web applications or API integrations. The company's offerings extend beyond raw imagery to include AI-powered analytics, with capabilities for automatic feature detection and attribute extraction from aerial images. This combination of high-quality imagery and advanced analytics positions Nearmap as a valuable resource for businesses and organizations seeking to leverage location intelligence for decision-making and operational improvements.