The Redrice team invest in purpose driven consumer brands and related tech companies at seed stage

Redrice Ventures

Active Private Equity Advisory LLP is a private equity and venture capital firm specializing in investments in mid venture, buyouts, early stage, and growth capital financing.  We partner with innovative entrepreneurs in the consumer, leisure and retail space, providing intellectual and financial capital, operational expertise and a rich network of contacts to help build scalable, successful businesses.

Active Partners

London Marathon Charitable Trust provides funding to raise money for sport and recreational facilities. It was founded on year 29 March 1981 and is based in London, United Kingdom.

London Marathon Charitable Trust

Amrock Ventures offers flexible and long-term capital to visionary entrepreneurs.

Amrock Ventures

Coopah Running

Coopah Running is an application that tracks our fitness activities and provides fitness training.

Coopah is a digital running coaching application that provides personalized training plans for distances ranging from 5K to marathon races. The app creates AI-powered training programs tailored to users' specific goals, fitness levels, and preferences. Users can select their preferred training days and receive detailed daily workout instructions, including running sessions, strength conditioning, and yoga workouts. The app syncs with various fitness devices and platforms to track user performance and adapts training plans based on completed sessions and progress.&nbsp;

A new industry proving that digital connectivity and mental health can co-exist.

Digital Wellness

Coopah is a digital running coaching application that provides personalized training plans for distances ranging from 5K to marathon races. The app creates AI-powered training programs tailored to users' specific goals, fitness levels, and preferences. Users can select their preferred training days and receive detailed daily workout instructions, including running sessions, strength conditioning, and yoga workouts. The app syncs with various fitness devices and platforms to track user performance and adapts training plans based on completed sessions and progress.&nbsp;Beyond standard training plans, Coopah incorporates features like real-time AI workout feedback and progress tracking charts. The app also includes video tutorials explaining different types of runs, such as intervals and tempo sessions, along with detailed descriptions of each workout's purpose.As of&nbsp;<a href="https://coopah.com/">November 2024</a>, the subscription-based service cost GBP 79.99 (USD 100) annually or GBP 14.99 (USD 18.8) monthly.Key customers and partnershipsIn&nbsp;<a href="https://www.abingdonmarathon.org.uk/news/coopah-our-training-partner">February 2024</a>, Coopah partnered with the Abingdon Marathon as its official training partner.In&nbsp;<a href="https://www.tcslondonmarathon.com/news-and-media/latest-news/coopah-our-official-training-app">October 2023</a>, Coopah secured its position as the Official Training App for all London Marathon Events (LME)-owned running events, including the TCS London Marathon, Brighton Marathon Weekend, The Big Half, Vitality Westminster Mile, and Vitality London 10,000.&nbsp;

Headspace is a digital wellness company that delivers meditation programs through a smartphone app. The company was founded by Andy Puddicombe, a former Buddhist monk, and Richard Pierson, a marketing and brand development professional. In addition to meditation, Headspace offers stress management programs, mindfulness activities, and sleep therapy solutions. Headspace also operates a business-to-business (B2B) focused “Headspace for Work” program with around 1,600 corporate customers as of January 2021, which has seen around 3x growth during 2020. Further, the company operates “Headspace for Health,” a program that develops US Food and Drug Administration (FDA) approved meditation tools to treat chronic diseases.In November 2022, the company launched a new platform that combines its product offerings with mental health platform Ginger’s <a href="https://sp-edge.com/updates/5119">an entity it merged with in August 2021 </a>. The platform combines Headspace Health’s meditation and mindfulness services with Ginger’s on-demand coaching, therapy, and psychiatry services, to offer enterprise clients an integrated solution for supporting their employees.In September 2022, the company <a href="https://sp-edge.com/updates/12918">acquired fellow mindfulness platform Shine </a>for an undisclosed amount. The acquisition enhanced Headspace Health’s offerings and also helped grow Headspace’s member base. Select content from Shine was earmarked to be added to Headspace Health’s content library.In January 2023, the company <a href="https://sp-edge.com/updates/16052">expanded its geographical reach </a>to offer coaching, therapy, and employee assistance-related services to UK headquartered enterprise clients.&nbsp;Key customers and partnershipsAs of September 2024, the company has over 100 million users across 190 countries, with its brands “Headspace for Work” and “Ginger” being used by over 4,000 enterprises including Starbucks, Adobe, Delta Air Lines, Mattel, and Paramount. The company also partners with health plans, such as Cigna, to provide its services.In <a href="https://sp-edge.com/updates/36071">November 2024</a>, Headspace partnered with Hyatt, to help hotel guests improve their sleep quality while traveling. The collaboration featured a five-episode "Science Behind Sleep" video series filmed at Park Hyatt Aviara Resort, offering research-based tips for managing sleep struggles.In <a href="https://sp-edge.com/updates/30378">June 2024</a>, Headspace partnered with Uwill, a mental health platform for colleges and students, to integrate Headspace's wellness services into Uwill's existing portal. The collaborative effort allowed Uwill's Urise program to incorporate Headspace's services, primarily meditation, yoga, and mindfulness offerings.In <a href="https://sp-edge.com/updates/27330">March 2024</a>, Headspace partnered with Meta to launch "Headspace XR," available for an upfront fee of USD 30. Headspace XR provided guided mindfulness and meditation exercises led by the same instructors familiar to regular Headspace users. The exercises covered activities such as breathing techniques, body scans, and mood tracking. Additionally, it incorporated a social element, including interactive metaverse-style gaming in vivid environments.In <a href="https://sp-edge.com/updates/19771">June 2023</a>, the company extended its partnership with with employee benefit management platform provider Virgin Pulse to integrate its platform with Virgin Pulse’s platform. The integration enabled employees enrolled in Virgin Pulse’s health benefit offerings to access the full suite of Headspace’s offerings as a part of Virgin Pulse’s Homebase for Health platform.

Headspace

Calm is a digital wellness company which offers guided meditations to make people happy as well as mindfulness and sleep programs through a smartphone app. Its audio content is designed to strengthen mental fitness and address mental health challenges such as stress, anxiety, insomnia, and depression. The company started out as a website in 2011 where users were trained to stare at a screen and listen to waves on a beach for two minutes without touching their mouse. In February 2013, more content was added and the company launched a mobile app.&nbsp;In October 2022, the company launched a new clinical mental health offering called “Calm Health,” marking its expansion into the mental health space. The new solution provides condition-specific programs designed to bridge mental and physical care and includes tools for communication with providers and medication tracking. This solution was created for the company by Ripple Health, which was acquired by Calm in February 2022.As of 2024, Calm reported over 100 million downloads and more than 1.5 million five-star reviews. The app is available on iOS, Android, and desktop platforms. Calm operates on a freemium model with paid subscriptions unlocking full access to features. In 2023, an annual subscription cost USD 69.99, with monthly and lifetime options also available for USD 5.83 and USD 399.99, respectively. Key customers and partnershipsCalm offers content in English, Spanish, French, and German and operates Calm Business, a business-to-business (B2B) covering over 10 million employees across 3,500+ organizations as of September 2024.Calm gained significant traction in 2020 during the Covid-19 lockdowns. It became the most downloaded digital wellness app during April 2020 with 3.9 million downloads worldwide, including 1.6 million downloads in the US. Kaiser Permanente, a large managed care service provider, provided Calm free for its 12.4 million members in May 2019. Calm also partnered with CNN on the 2020 US presidential election day to play the sound of rain hitting leaves on air, a marketing effort that went viral on social media. As of September 2024, the app had 150 million+ downloads.As of December 2022, the company has partnered with over 20 brands to collaborate and provide its services through sales partnerships. These brands include Xbox, Amazon, YouTube, Adidas, Fitbit, and American Express.&nbsp;In October 2022, Calm partnered with <a href="https://news.adidas.com/partnerships/adidas-and-calm-unite-to-progress-sports-performance-through-mental-wellbeing/s/48baf8f2-f856-4313-91cf-71bf7238faea">Adidas</a> to progress sport performances through mental well-being. Another partnership is with <a href="https://www.cnbc.com/2020/10/20/lyra-partners-with-calm-to-bring-meditation-to-mental-health-service.html">Lyra Health</a> to combat stress and burnout and support resilience-building in the workplace.

Calm

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 Simple Habit is a guided meditation service provider, which offers bite sized, five-minute long meditation sessions through an app targeting people with busy schedules. The company also offers mindfulness, sleep, and wellness programs. As of November 2020, Simple Habit offered over 2,000 sessions designed to help users sleep, reduce anxiety, and get over relationship issues. The content is organized by occasion, such as commuting, going to sleep or preparing for a meeting. 
 
 
 In June 2022 the company launched its Sleep Habit app, a virtual sleep clinic that helps users improve the quality of their sleep. The app uses clinically validated approaches to improve sleep quality and treat issues such as insomnia via methods such as cognitive behavioral therapy. 
 
 
 As of September 2022, Simple Habit claims to have a 7 million users between both of its apps. 
 
 
 
 
 In November 2018, Simple Habit raised USD 10 million in a Series A round led by Foundation Capital, bringing the company’s total funding to USD 12.6 million. The company used the funds to expand its library of guided meditation sessions and to add audio content led by therapists and executive coaches. As of late 2018, the app was reported to sign up as many as 30,000 new users per week. As of November 2020, Simple Habit reported having helped helped over five million people reduce burnout through its app’s services.
 
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Simple Habit

Insight Timer is a company which offers guided meditation, yoga, and sleep programs through a smartphone app. It also offers free interactive live sessions with teachers, performers, and therapists through the app and web. The company’s business-to-business (B2B) offering, “Circles for teams”, targets enterprise customers to help bring employees together to practice group meditations, chat with each other, and recommend content. In October 2020, Insight Timer began offering free, daily live yoga classes from instructors based on a pay-what-you-can model.Insight Timer's core offering is its extensive free content library, which includes over 140,000 guided meditations, talks, and music tracks from thousands of teachers and experts worldwide. The app features a customizable meditation timer, allowing users to set session lengths and choose from various ambient sounds and ending bells.The majority of the content is available for free, and users can sign up for a premium version priced at USD 9.99 per month or USD 59.99 per year, as of August 2024. Premium users get access to content such as Insight courses and the ability to download content. This subscription unlocks additional features such as offline listening, the ability to fast-forward and rewind meditations, and access to over 1,000 in-depth courses on various topics. The app also offers live events, including yoga classes and meditation sessions, as well as a community space where users can connect with like-minded individuals and join discussion groups.Insight Timer collaborates with meditation teachers, psychologists, neuroscientists, and experts from institutions such as Stanford, Harvard, and the University of Oxford to provide content for its platform and with musicians to offer ambient and relaxation music. Insight Timer has positioned itself as a platform that supports its content creators with a revenue-sharing model that distributes 50% of course income to teachers. As of 2022, the app reported having approximately 12,000 teachers and yoga instructors contributing content to its platform. As of November 2020, the app had a 16% 30-day retention rate, more than double the average retention rate of 7.7% for top 100 apps in Apple’s App Store.&nbsp; Key customers and partnershipsThe app had over 29 million users as of September 2024. In April 2021, Insight Timer partnered with <a href="https://www.vondereurope.com/magazine/brand-partnerships-insight-timer">Vonder</a> to provide curated content, including different wellness classes and weekly group meditations. The company had also partnered with <a href="https://www.prnewswire.com/news-releases/gisele-bundchen-partners-with-insight-timer-to-encourage-millions-to-meditate-for-free-301126987.html">Gisele Bündchen</a> in September 2020 to encourage people to meditate for free.

Insight Timer

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 Big Sky Health is the developer of the Oak Meditation breathing app. Oak Meditation offers guided and unguided meditations, sleep meditations, meditation timers, yogic exercises for breathing, animated instructions, and music tracks. The company is headed by Mike Maser, an entrepreneur who was diagnosed with stage IV cancer. Most of the companies services are offered free of charge with in-app purchases ranging from USD 5.99 to USD 38.99.
 
 
 
 
 In addition to Oak meditation, Big Sky also offers a fasting app called Zero and an alcohol moderation app called Less. In May 2020, Big Sky raised USD 8 million in Series A funding in a round led by Greycroft with participation from existing investors True Ventures and Trinity Ventures, bringing the company’s total funding to USD 12.2 million. Big Sky Health expects to use the funds to expand its staff and boost customer acquisition.
 
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Big Sky Health

Apps that provide relaxation, stress reduction and non-therapeutic mental health support via meditation-related techniques.

These apps aim to increase users’ body and brain functions including memory and attention to detail with microlearning, gamification, and journaling techniques.

Helps users analyze and address sleep disorders with wearable tech, music and sound therapy, and storytelling.

Apps that provide virtual training programs, track workouts, and provide guides for nutrition.

Companies that use GenAI as a core part of their product offering for Digital Wellness

Some digital wellness providers provider VR/AR experiences for meditations

Some companies offer personalized care/meditation plans, workout regimens, or treatments for sleep disorders

Offers app-based platforms that improve health and wellness

Wellness providers use GenAI to enhance their solutions

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 Coopah, a run coaching app, recently gained GBP 1.5 million (USD 1.90 million) in seed funding from investors including Redrice Ventures, Active Partners, Amrock Ventures, Tom Singh, Alistair Brownlee MBE, Ricky Simms, and London Marathon Events.
 This funding will be directed towards scaling marketing efforts, accelerating the company's growth, and enhancing the core product development, focusing on the adoption of AI for creating smarter, more adaptable, flexible, and social training plans.
 Established in 2022, Coopah is solving the problem of a high attrition rate among new runners, with 58% dropping out within the first 30 days. The company has been recognised as the official training partner for the TCS London Marathon as of November 2024. Subscription options include GBP 79.99 (USD 101.43) per annum and GBP 14.99 (USD 19.01) per month.
 
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Coopah Running

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