Classy

Classy is a cloud-based fundraising platform offering a comprehensive suite of tools to help nonprofits create engaging online donation experiences and manage fundraising campaigns effectively. Its key features include customizable donation pages, peer-to-peer fundraising capabilities, crowdfunding campaigns, event ticketing, and integration with popular CRM systems like Salesforce.

Classy's platform provides nonprofits with the ability to design branded, mobile-responsive donation forms and fundraising pages. Organizations can accept one-time and recurring donations, as well as process payments through multiple gateways, including PayPal, Venmo, and credit cards. The platform's peer-to-peer fundraising tools empower supporters to create personal fundraising pages and share them across social media platforms, fostering a sense of community and friendly competition through features like fundraising leaderboards and team fundraising goals.

For events, Classy offers event registration, ticketing, and attendee management functionalities, streamlining the process of organizing and promoting fundraising events. The platform also supports crowdfunding campaigns, enabling nonprofits to tap into this popular form of online giving.

Classy's pricing model consists of an annual subscription fee and transaction fees for each donation processed through the platform. As of May 2024, the transaction fees stand at 2.4% + USD 0.30 for credit cards and 2.5% + USD 0.30 for PayPal/Venmo.

Key customers and partnerships

Classy has been widely adopted by nonprofits of various sizes and causes, facilitating the raising of tens of thousands of dollars for their missions. The platform has garnered praise for its user-friendly interface, robust features, and seamless integration capabilities with popular tools like Salesforce and Facebook.

Classy's partnership with Facebook has been particularly noteworthy, enabling nonprofits to leverage the social media platform's reach for peer-to-peer fundraising campaigns. This integration has streamlined the process for volunteers and supporters to raise funds on behalf of the organizations they support.