Article

Article is a digitally native, vertically integrated online furniture brand based in Vancouver, Canada. The company designs, manufactures, distributes, and ships modern furniture directly to customers through its website, article.com. Article's mission is to create the easiest way for people to make their spaces look beautiful by offering well-designed furniture solutions for living rooms, dining rooms, bedrooms, home offices, and other areas.

The company follows a direct-to-consumer model, eliminating showrooms and physical retail stores, allowing it to offer high-quality products at accessible prices with faster delivery times. Article prides itself on an exceptional end-to-end customer experience, including personalized customer service, with an average call wait time of just six seconds.

Founded in October 2011 and launched in May 2013, Article curates and designs furniture in-house at its headquarters in Vancouver's Strathcona neighborhood. The company sources materials like marble from Greece and Italian-tanned leather from Argentina, with furniture assembly taking place in Asia. Article aims to create long-lasting, visually appealing products, evident in their detailed product descriptions and crisp product photography.

As of October 2019, Article achieved a remarkable 24,182% revenue growth over five years, ranking as Canada's fastest-growing company for two consecutive years. The company has been profitable since 2015 and employs over 350 staff across North America, with 85% of its business coming from the US. In March 2019, Article launched an in-house delivery program in Canada to enhance the final-mile experience for customers.