Fade

Fade Technology claims to have developed the first-to-market contextual advertising solution for connected (TV), which allows brands and creative agencies to enable purchases within video content itself, without redirects. Fade's cloud-based white-label solution is geared toward streamers that integrate on-platform engagement and commerce capabilities into streaming video across platforms like websites, video players, and digital publishing platforms. This enables viewers to discover and purchase products featured in movies, shows, advertisements, and other video content seamlessly during playback. Its solution works on mobile, desktop, and living room experiences, catering to various viewing platforms. Its cloud-based ‘Universal Sync’ platform provides access to customer data such as neutral data on customer engagement levels at an individual and household level as well as campaign-specific performance metrics, enabling advertisers to observe and enhance customer journeys. It also provides tools for A/B testing ads for improved outcomes. 

Fade claims its technology creates new revenue streams for businesses through increased viewer engagement, retention, and loyalty and claims to provide an 87% incremental campaign lift. 

Key customers and Partnerships

The firm has partnered with streamers, technology providers, Supply-side platforms (SSPs), and, measurement firms to enhance its solutions and enable brands, agencies, and creators to reach audiences in the right moment.