GrowthHackers

GrowthHackers provides software tools and resources focused on growth marketing and experimentation. The company's main product, GrowthHackers Experiments (previously known as GrowthHackers Canvas, Projects, and Northstar), is a growth marketing management platform that helps teams build and execute formal growth processes. The software enables users to set business objectives, track North Star Metrics, manage growth experiments, and document meeting details. It features integrations with platforms like Slack, Jira, Mixpanel, Amplitude, and Airtable for metrics tracking and cross-functional collaboration. The platform includes capabilities for idea prioritization using frameworks like ICE (Impact, Confidence, Ease) and PIE (Potential, Importance, Ease), along with customizable prioritization criteria. Through its API released in late 2019, enterprise users can extract experiment data across multiple teams and products for comprehensive reporting.