Protecto

Protecto is a data privacy and security company addressing concerns about AI usage, data breaches, privacy violations, and unauthorized access to sensitive information. Leveraging AI and privacy engineering, its platform identifies and mitigates data protection vulnerabilities within an organization's data ecosystem.

The company offers a data privacy vault that securely identifies and masks sensitive data, including personally identifiable information (PII). This allows organizations to use masked data for analysis, context, and AI applications while keeping original data secure. Protecto claims to be the only AI guardrail that preserves context and maintains high accuracy in LLMs and AI, countering the typical accuracy loss from data masking. Using the RARI metric—which measures the impact of data masking on LLM response accuracy—Protecto consistently scores 99%, compared to 70% for other data masking tools.

Protecto offers a privacy vault for data lakes that integrates with ETL processes to identify and mask PII, enabling secure data use for analytics, AI training, and retrieval-augmented generation (RAG). Its AI guardrails ensure compliance and prevent data leaks, with precision detection and redaction of PII and PHI while preserving context. Turnkey APIs support integration with platforms like Langchain, Azure AI Studio, and AWS Bedrock.

Protecto also provides a data loss prevention solution for LLMs, securing sensitive data in interactions with models like ChatGPT and Bard. Its solutions help organizations comply with GDPR and data residency requirements when sharing data with LLMs and GenAI applications.

Key customers and partnerships

As of October 2024, 3,000+ enterprises using Protecto’s platform, such as Nokia, Belcorp, and Automation Anywhere. In February 2024, the company partnered with Verloop.io to improve LLM's ability to process tokenized sensitive data.