Centrical

Centrical, formerly known as gamEffective, is a business-to-business (B2B) focused employee engagement and performance enhancing program developer. It leverages adaptive microlearning and advanced gamification techniques to deliver targeted content that the company claims can reduce absenteeism and improve productivity. It also tries to help employees achieve personalized health and learning goals, such as cycling or walking to work, or attaining some occupational license. The Centrical platform can be integrated with many enterprise application programs such SAP, Oracle, and Salesforce. In May 2020, Centrical integrated with Microsoft Teams to allow organizations on Teams to access Centrical. As of November 2020, the clients of Centrical included Adobe, Hilti, Singtel, Microsoft, Unilever, SwissLife, Telia, Verizon, and Novartis.

In March 2023, the company launched AI Microlearning, an integration with OpenAI's ChatGPT which allowed content creators to auto-generate microlearning content including summaries, related questions, answers, and knowledge check quizzes.

Key customers and partnerships

Centrical’s clientele includes global enterprises such as Microsoft, Teleperformance, Synchrony Financial, Webhelp, and Swiss Life. These organizations use Centrical’s platform to optimize frontline operations, enhance employee engagement, and improve overall performance. As of March 2021, Centrical has a user base of 100,000.