Defacto

DeFacto is a leading Turkish fashion retailer that specializes in providing high-quality and affordable clothing for men, women, and children. Founded in 2003 by Zeki Cemal Özen, the company has experienced rapid growth, expanding its operations to over 500 stores across 30 countries as of 2020. DeFacto's success can be attributed to its commitment to innovation, sustainability, and offering a diverse range of products that cater to various fashion preferences.

The brand prioritizes the use of sustainable materials in its manufacturing processes, aiming to become a "climate-positive" brand by 2024, with 35% of its production utilizing eco-friendly materials. One notable example is the Apple Leather collection under DeFacto Life, a pioneering application of vegan leather in the fashion industry. Additionally, DeFacto contributes to reducing textile waste through its "Dreams from Fabric" project, where excess fabric and materials are donated to vocational high schools for students to creatively repurpose into accessories and clothing items.

DeFacto's product offerings encompass a wide range of categories, including casual wear, sportswear, formal wear, accessories, and footwear for both men and women. The brand is known for its ability to stay ahead of the curve by incorporating the latest fashion trends and seasonal collections into its designs. In 2021, DeFacto achieved a significant milestone by reaching its planned 2025 target, expanding its presence to 93 countries.

In pursuit of enhancing the customer experience, DeFacto has made substantial investments in technology, such as mobile app development and the implementation of artificial intelligence. The brand's flagship store in Berlin, dubbed the "Infinity" store, showcases the company's innovative approach to retail, featuring cutting-edge technologies like smart mirrors, robot consultants, and virtual reality experiences.