Brighty App

Brighty is a mobile application that provides traditional currency services. It is also available at google play and app Store, and our website allows you to create an account, buy, sell, and manage supported currencies and cryptocurrencies, participate in earning programs, and apply for, manage, and load money onto virtual and physical cards.

Switzerland-based digital banking platform&nbsp;<a href="https://sp-edge.com/updates/34631">Brighty App</a> offers an AI-powered investment management offering that provides tailored portfolios and data-driven strategies such as Momentum and Industrial. The app is available on App Store and Google Play for users in EU and EEA countries. It uses AI to provide investment in diversified portfolios with a single click and offers continuous analysis and rebalancing of trades based on market trends and news by analyzing millions of data points.

Brighty App Lists TON, Offering Enhanced FinTech Services to European Users

Brighty App Review: Fiat & Crypto Financial Hub

‎Brighty: Crypto & Money Wallet

Brighty App Reviews

Bridging B2B Digital Transactions: Brighty App Launches EU Payment Platform Amidst $2.1 Trillion Market Growth Forecast

Retail investors demanding sophisticated passive investment strategies are looking for an edge.

Retail Trading Infrastructure

Brighty App Launches AI-Powered Investment Platform Reinventing How People Trade

Brighty App is a Swiss-based fintech company that offers a comprehensive digital banking and cryptocurrency platform. Launched in 2022, the app provides users with a range of financial services that bridge traditional digital banking and cryptocurrency. Brighty App allows users to open personal IBAN accounts supporting multiple fiat currencies, including Euro, with support for GBP and USD in development. The platform also offers cryptocurrency accounts and stablecoin accounts, supporting major cryptocurrencies and stablecoins such as USDT, EURT, and USDC. In April 2024, Brighty App expanded its cryptocurrency offerings by listing Toncoin (TON), the native cryptocurrency of The Open Network.
The app features instant conversions between fiat currencies and cryptocurrencies at competitive exchange rates, with low or no transaction fees. Brighty App's integrated swap function enables secure and instant transfers between registered accounts. One of the key offerings is the Brighty Card, a debit card that allows users to spend from any linked account, supporting both fiat and cryptocurrency transactions. The card can be used for online purchases and in physical stores, with both virtual and physical versions available. As of April 2024, Brighty App introduced a TON-branded digital card with a 10% cashback incentive on purchases.
A standout feature of Brighty App is its Earning Vaults, which offer users the opportunity to earn up to 10% annual percentage yield on cryptocurrencies, including stablecoins. This feature aims to help users beat inflation and generate passive income. The app also provides a robust security framework, operating under the regulations set by the Financial Services Standards Association (VQF) in Switzerland and the Financial Conduct Authority (FCA) in the UK. Brighty App maintains over 100% collateralization to protect user funds in its crypto custody services.

Switzerland-based digital banking platform&nbsp;<a href="https://sp-edge.com/updates/34631">Brighty App</a> offers an AI-powered investment management offering that provides tailored portfolios and data-driven strategies such as Momentum and Industrial. The app is available on App Store and Google Play for users in EU and EEA countries. It uses AI to provide investment in diversified portfolios with a single click and offers continuous analysis and rebalancing of trades based on market trends and news by analyzing millions of data points.Brighty App claims its AI-powered platform provides advanced strategies previously reserved for quant firms, with tailor-made portfolios reportedly achieving yearly returns as high as 21%. The platform also states that it offers a zero-commission fee structure with instant deposits and withdrawals.Key customers and partnershipsIn July 2023, Brighty App partnered with HAQQ to extend its reach across the Islamic Finance market and incorporate Shariah-compliant blockchain solutions.

Ellevest is a hybrid investment management platform that specifically targets women, with an algorithm that takes into account gender-specific factors such as career breaks, longer life expectancy, and income differences.Ellevest offers a single plan at USD 12 per month. This plan includes investing and educational resources as well as up to 50% off all financial planning sessions. Unlike some investing companies that charge separate advisory fees based on a percentage of invested assets, Ellevest incorporates investment advice into the plan fee. For clients with USD 1 million or more to invest, Ellevest provides Private Wealth Management services with fees based on total assets under management, covering both financial planning and investment management. The company's investment portfolios incur fund fees or expense ratios, which are built into the purchase price of investments. For Ellevest core (non-Impact) portfolios, ETF fund fees range from 0.05% to 0.10% per year, while Ellevest Impact Portfolios have ETF and mutual fund fees ranging from 0.13% to 0.19% per year.Ellevest reported assets under management (AUM) of USD 2 billion as of March 2024.

Ellevest

ComposedPro is a digital investment advisor that handles clients’ investment accounts at their employers (such as employer-sponsored accounts) as well as private investment accounts, focusing on low cost Employer-Coordinated Portfolios. The company oversees USD 25 million in total assets over 181 customer accounts as of the company’s Q2 2020 filing. ComposedPro manages half of the company’s accounts on a discretionary basis, meaning an investment advisor has the discretion to make buy and sell decisions for a client’s account. ComposedPro also has 46 non-discretionary accounts totalling USD 7.9 million in assets. The average investment account size is USD 138,222 placed across exchangeable assets such as exchange-traded funds (ETFs), equities, bonds, and options.

ComposedPro

Guideline provides automated investment management services for employer-sponsored retirement accounts. The services also include plan set-up and administration, enrollment and education, recordkeeping, compliance with Retirement Income Security Act, and reporting.The company stated that it is the only provider that does not charge plan participants (i.e. employees) with any fees. Guideline charges the employers with a straightforward pricing of one flat fee per participant, in contrast to the asset-based fee model predominant in the industry (i.e. fee is charged on account balances).Guideline offers three subscription tiers for a 401(k) plan service: Starter, Core, and Enterprise. The Starter plan costs USD 39/month plus USD 4/month per active participant, offering basic features with a USD 6,000 employee contribution limit. The Core plan, priced at USD 89/month plus USD 8/month per active participant, provides more robust features including a USD 23,000 employee contribution limit, Safe Harbor or Traditional 401(k) options, employer contributions, and profit-sharing capabilities. The Enterprise plan, at USD 149/month, offers the most customization with exclusive pricing options, premium support, and access to Participant Perks. The higher tiers incrementally add features such as flexible plan design, vesting schedules, 401(k) loans, and support for plan transfers. All plans include basic administration services, while the Enterprise tier provides additional benefits like dedicated support, priority assistance, and exclusive pricing options.Key customers and partnershipsAs of August 2024, the company had invested USD 15 billion dollars for retirements.

Guideline

Based in Plano, Texas, AssetBuilder is a robo-advisory company that develops investment portfolios based on the Fama/French school of thought, using low-cost active index funds. It has Dimensional Fund Advisors (the eighth largest fund company in the world as of September 2019) as its funding partner. Human advisors are available to provide investing guidance. As of April 2019, the firm’s assets under management (AUM) amounted to USD 765.9 million. The firm’s business model relies on a fee-only structure, meaning a customer solely pays AssetBuilder to create and manage investments (the company does not receive product-specific commission). The minimum investment for AssetBuilder is USD 50,000 with an asset management fee ranging from 0.24% to 0.45%; the higher the investment, the lower the fee. Though the firm does not have a setup fee, it requires a custodial cost for setting up a portfolio of USD 11.95 per trade for each recommended mutual fund. Most of the platform’s portfolios require about 11 to 14 mutual funds, costing about USD 131.45 to USD 167.30 to open an account.

AssetBuilder

Based in Canada, Smart Money Invest provides portfolio management services to individual clients, advisors, and employers (such as group saving plans for retirement). Human advisors are available to serve individual investors.The company provides financial tools to develop a long-term financial strategy by calculating net worth, setting a budget, managing investment accounts, and planning for retirement.

Smart Money Invest

Robo advisory startups that offer automated investment services directly to individuals solely via digital platforms.

Robo advisory startups that offer automated investment services to individuals via both digital platforms and human financial advisors.

Provide solutions for financial advisors/asset managers to automate wealth management and administration functions.

Robo advisory startups that offer automated investment services to businesses via both digital platforms and human financial advisors.

Provides solutions for financial institutions to set up their own robo-advisory function and offer services to clients.

Startups that offer online platforms for investors to trade various securities such as stocks, ETFs, and options directly via the platform

Operates a B2B SaaS model to support financial institution in offering various investment related services

Leverages AI/ML to automate allocation and management of investment funds to cater to retail investors

PROMINENT_CATEGORY

<div>
 Brighty App, a digital banking app based in Switzerland, has launched an AI-powered investment management service. The service, which is available on the App Store and Google Play to users in EU and EEA countries, makes use of custom portfolio offerings and data-driven strategies such as Momentum and Industrial.
 With the use of AI, the service allows for investment in assorted portfolios with a single click of a button. In addition, continuous market analysis and trade rebalancing, driven by AI that analyses millions of data points, is available.
 Brighty App states their AI platform offers advanced strategies, previously available only to quant firms. Reportedly, the customised portfolios year-on-year returns can go up to 21%. A zero-commission fee structure is in place for the platform, with instant deposits and withdrawals.
</div>

Brighty App

About EDGE

Contact Us

Resources

Area of Focus

Technology Research Made Effortless