Tonsser

Tonsser is an app that aims to revolutionize the way young soccer players are discovered and recruited by professional clubs. Launched in 2014 by Peter Holm and Simon Hjaere, Tonsser has built the largest youth soccer database in Europe, with over 1.6 million registered users, primarily aged between 13 and 19 years old. The app allows players to track their on-field performance, including goals, assists, and other stats, enabling them to create a comprehensive digital portfolio of their skills and achievements.

Tonsser's innovative approach combines social media elements with data analytics. Players can share match highlights, engage with their peers, and participate in various challenges and competitions within the app's community. Simultaneously, the app collects and analyzes vast amounts of data from the players' performances, enabling professional clubs to identify and scout promising talents they might have otherwise missed through traditional scouting methods.

The company has formed partnerships with several high-profile clubs, including Crystal Palace, FC Copenhagen, AZ Alkmaar, and Paris-based Red Star, providing them access to Tonsser's database and analytical tools. Over 200 players on the app have signed with European academies in the last year alone.

Additionally, Tonsser organizes its own youth tournaments, such as the "Tonsser United" team, which has competed against prestigious academies like Paris Saint-Germain and Juventus, further showcasing the talent pool available through the app.

Tonsser's unique approach to player discovery has attracted notable investors, including Brentford owner Matthew Benham, Brentford midfielder Christian Norgaard, and Southampton's Sport Republic, who have recognized the potential to unearth hidden talents and address inefficiencies in the traditional scouting system.

Key customers and partnerships

Tonsser has established partnerships with several high-profile soccer clubs across Europe, granting them access to its extensive database of youth players and analytical tools. Among these notable partnerships are:

Crystal Palace: The Premier League club has partnered with Tonsser to utilize the app's data and identify potential talents.

FC Copenhagen: The Danish club has signed several players discovered through the Tonsser platform.

AZ Alkmaar: The Dutch club utilizes Tonsser's technology to enhance its youth scouting efforts.

Red Star FC (Paris): In 2018, Red Star conducted trials with Tonsser, leading to the signing of nine players from the app's shortlisted candidates.