Influo

Influo is a Belgian technology company that specializes in influencer marketing in the Benelux region. It operates as a platform that connects brands with influencers to facilitate collaborations. Since its inception in 2015, Influo has facilitated over 20,000 collaborations between brands like Alpro, Sodastream, Decathlon, and various agencies with influencers.

The platform allows brands to create and manage influencer marketing campaigns. Brands can choose to promote their campaigns publicly for influencers to apply directly or privately by sending them to selected influencers. Influo offers assistance to brands in managing campaigns and product shipments if needed. In 2017, Influo partnered with the PR agency UPR, strengthening its relationship with influencers from the Benelux and increasing the quantity and quality of available campaigns.

While Influo has a relatively smaller database of around 1,000 influencers compared to competitors, it offers a curated selection of influencer profiles tailored for the specific Benelux market. The platform supports campaigns across various social media platforms, including Instagram, YouTube, Twitter, Facebook, blogs, and Snapchat.