Cirqle

Cirqle is a Denmark-based reusable packaging provider primarily serving the food and beverage industry in a variety of settings, including home delivery, venues, and B2B transportation. The Cirqle platform provides a comprehensive view of the entire reuse process. Each piece of packaging is given a unique identity through RFID tags, enabling features such as “Tag & Track,” inventory management, ESG data entry, deposit management, return metrics, and order management. Complementing this is a QR code-accessed web application that facilitates consumer interaction and provides insights into packaging activity, returns procedures, and product specifications. For home delivery, Cirqle's DoGoodBox replaces traditional Styrofoam and cardboard boxes, providing an environmentally friendly alternative. In venue settings, the company offers reusable cups, containers, and other packaging, encouraging a shift away from single-use items. The B2B transportation solution extends this concept to B2B logistics.

Key customers and partnerships

Cirqle's partnership with CupLOOP, an Estonian provider of end-to-end solutions for tracking and managing reusable packaging, introduced a digital return machine that allowed packaging to be returned and deposits to be paid on site.