Deserve

Deserve provides a platform for universities, associations, financial institutions, FinTechs, and consumer brands to develop credit card programs using application programming interfaces (APIs). Its platform covers a range of solutions including issuance, marketing, customer experience, and portfolio analytics, among others.

Deserve’s offering includes multiple types of cards including white-label (users customize the cards), co-branded (users only focus on key differentiators of rewards and marketing), and affinity (specialized university programs) cards. The company also partners with leading credit card platforms, including Mastercard, Visa, and Marqeta.

As of February 2020, its customers included large enterprises such as Sallie Mae and the New Jersey Institute of Technology (NJIT), and leading universities such as Berkeley and UCLA. The company intends to expand to more industries in the future, including wine, travel, cryptocurrency, and fashion.

Deserve partnered with Zero Hash in October 2021 , to enable its partners to offer crypto rewards on credit card purchases through several digital assets, including Bitcoin and Ethereum.

Deserve received a USD 250 million credit facility from Goldman Sachs, Cross River, and Waterfall Asset Management, in May 2022, to invest in meeting the growing demand for the platform. This came on the heels of the company receiving a strategic investment from Visa in October 2021, four months after raising USD 50 million in Series D funding. Deserve also plans to expand the functionality of its platform in the future and introduce subscription management, BNPL, and home equity solutions, among others.