Deserve

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FinTech Infrastructure?
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Deserve provides a platform for universities, associations, financial institutions, FinTechs, and consumer brands to develop credit card programs using application programming interfaces (APIs). Its platform covers a range of solutions including issuance, marketing, customer experience, and portfolio analytics, among others.

Deserve’s offering includes multiple types of cards including white-label (users customize the cards), co-branded (users only focus on key differentiators of rewards and marketing), and affinity (specialized university programs) cards. The company also partners with leading credit card platforms, including Mastercard, Visa, and Marqeta.

Key customers and partnerships

As of February 2020, its customers included large enterprises such as Sallie Mae and the New Jersey Institute of Technology (NJIT), and leading universities such as Berkeley and UCLA. The company intends to expand to more industries in the future, including wine, travel, cryptocurrency, and fashion.

Deserve partnered with Zero Hash in October 2021, to enable its partners to offer crypto rewards on credit card purchases through several digital assets, including Bitcoin and Ethereum.

In May 2022, Deserve partnered with BlockFi, M1 Finance, OppFi, Seneca Women, Notre Dame Global Partnerships, and KrowdFit to launch credit card programs.

HQ location:
195 Page Mill Rd. Ste. 109 Palo Alto CA USA
Founded year:
2013
Employees:
251-500
IPO status:
Private
Total funding:
USD 544.2 mn
Last Funding:
USD 250.0 mn (Debt Financing; May 2022)
Last valuation:
USD 500.0 mn (Jun 2021)
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