PLUM offers co-ownership solutions that enable individuals and families to affordably purchase and enjoy vacation homes together. Through its technology platform, PLUM facilitates the formation of co-ownership groups, handles legal agreements, budgeting, maintenance scheduling, and vacation day allocation. Once a property is acquired, PLUM provides ongoing management services, including concierge services, vacation scheduling, financial streamlining, and dispute resolution. Unlike timeshares, co-owners through PLUM have an equity stake in the property proportional to their ownership share. PLUM differentiates itself from competitors like Pacaso by catering to a broader mass affluent customer base and offering properties across various vacation destinations rather than a limited portfolio.
PLUM also operates a commercial real estate lending business, providing debt financing solutions to property owners nationwide. As of November 2020, PLUM Lending employed data science and artificial intelligence to gain insights into underserved local markets, enabling it to offer customized lending products and industry-leading services. The company's leadership team comprises seasoned professionals with extensive experience in real estate, finance, and technology sectors.
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