Future of Smell

Future of Smell is a company that specializes in scent branding and fragrance intelligence. It leverages the power of olfactory stimuli, which elicit immediate emotional and physical reactions in humans due to the intricate connection between the sense of smell and brain regions involved in emotion, memory, and associative learning. The company's approach is rooted in research and analysis, aiming to enhance brand experiences by creating unique scents that resonate emotionally with customers.

Future of Smell's pragmatic use of scent branding involves linking the right scent to a brand, accentuating the desired emotion the brand aims to evoke in its customers. By working in unison across multiple sensory channels, including visual, auditory, and textural brand elements, the company's scent strategies make brand experiences more emotionally impactful and memorable.

The process of unique scent creation not only connects the brand and consumer but also allows for control over the quality of ingredients used. The more unique the scent, the more likely it will be a first-time association for the consumer, enabling the scent to be linked emotionally to the brand alone.

Future of Smell's olfactive analysis and design process involve mapping the olfactive landscape relative to a brand's positioning and merging it with published research to uncover the brand's olfactive core identity. The company then guides clients through the fragrance creation process with a perfumer from a world-class fragrance house to bring the brand's story to life.