Netherlands-based UpMarket launched in 2023 and offers a platform that connects short-term vacation rental guests, property managers, and local businesses to provide various services, such as a virtual concierge (to respond in real-time to guest requests and measure guest satisfaction), local partnership management (to track performance and commissions), upsell and cross-sell features, and integrations with property management solutions for guest information. Furthermore, UpMarket connects guests with travel providers’ catalogues and promotes services based on guests’ data and preferences.
Funding and financials
In February 2023, Upmarket exited stealth after it raised funding from a venture capital fund, Antler. The details of the funding amount and utilization remained undisclosed.
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