Tracr

Tracr is a pioneering digital platform for tracing natural diamonds from their source. It was established in 2018. Using Distributed Ledger Technology (DLT), Tracr creates a unique digital ID for each diamond (Tracr ID), encompassing information about its origin, characteristics, and ownership history. This platform assures the traceability of diamonds throughout the supply chain, enabling consumers to verify that their diamonds are ethically sourced.

Tracr is also notable for its MK1 and MK2 automated scanning technologies, which have significantly contributed to its capabilities in tracking and verifying diamonds​​​​. As of June 2023, the company had registered more than 1 million rough diamonds at source and 110,000 diamonds at the manufacturer level securely on their dedicated Tracr instances.

Key customers and partnerships

Tracr's primary focus is on consumer-facing brands, particularly in the diamond industry, which use the Tracr-registered stock to authenticate the provenance of their diamonds. Key clients include De Beers and Brilliant Earth Group.