Successeve

Successeve, founded by creator of cloud-based solution Qualys Gilles Samoun, is a customer lifecycle management platform specifically designed to help SaaS B2B companies effectively manage customers by providing actionable scores and analytics at each stage of the customer journey. Its solutions include, 1) "Convert," which allows sales representatives and marketers to access real-time lead information, automate engagement, and enhance product adoption by presenting organized and aggregated data, integrating with CRM systems (Salesforce, Pipedrive, HubSpot), and using data enrichment tools. 2) The "Retain & Expand" solution, which empowers customer success teams to proactively engage with customers, facilitating upselling opportunities. 3) Addressing churn reduction by resolving issues such as expired credit cards and unsuccessful payment recoveries to prevent revenue loss. 4) The “Analyze" solution, which provides a centralized location for SaaS metrics, enabling convenient access and analysis of key data points. 5) Automating various customer interactions, streamlining processes, and improving overall efficiency. As of May 2023, it had served 200+ US-based customers, including Survicate, Slite, Reply, mention, and RudderStack.  

The platform claims to be the first customer lifecycle management solution exclusively designed for SaaS companies, delivering outcomes such as a 50% boost in client conversion rates, a 25% decrease in churn, a four-day readiness for production, and an ROI within three months.

Funding and financials

In May 2023, the firm raised EUR 1.8 million (~USD 2 million) in a seed funding round from private investors to support the expansion of its operations and enhance its business reach. The company also stated that it was profitable.