Audiomack

Overview
News
Creator Economy?
Product stageSegments
Go-to-Market
?
Videos/ live stream/ photography/ podcasts/ music
?

Audiomack offers a music streaming platform for creators to share unlimited music uploads and audio podcasts at no cost. These uploads can be embedded on third-party platforms and allow fans to purchase merchandise, tickets, etc., via the built-in “buy” button. The uploads are also compatible with Hype Machine (a music blog platform) and YouTube videos. Moreover, the platform provides creators with an "artist dashboard" that displays in-depth statistics on user data free of charge. The company claims it has 99.9% uptime while hosting billions of streams in 2020. The Audiomack Monetization Program (AMP), for which only creators with more than 10,000 streams on their Audiomack account are eligible, allows them to monetize their content with ads, where the platform takes a revenue share of 50%. The platform also offers in-app subscriptions to fans, charging USD 5 monthly for premium features and ad-free listening, which feeds in revenue to the AMP. 

Audiomack claims that it has over 16 million monthly active users as of November 2020. In December 2020, Audiomack formed a partnership with DAX as its exclusive third-party direct audio advertising sales representative in the US, enabling advertisers to reach the engaged Audiomack audience.

The company launched “Audiomack World” (March 2021), a hub for creators and music fans that displays original content, editorial content, creator feature interviews, exclusive playlists, and advice from industry insiders and creators. Via Audiomack World, the company aims to support upcoming creators and enhance creator-fan engagement via exclusive creator stories and advice. Audiomack launched "Supporters" (December 2021), a new monetization tool that enables creators to engage with and grant access to fans, generating a "first-of-its-kind” revenue stream in the music streaming space. Fans can fund creators directly by purchasing support badges (priced between USD 1.99 and USD 249.99) for individual songs and albums, which are then memorialized on their Audiomack profile and the creator’s individual song or album page. Moreover, fans gain exclusive access to creators including direct messaging and early access to merchandise, music, or behind-the-scenes footage. Audiomack's first major-label partner Warner Music Group has also signed on as the first major-label participant in Supporters.

HQ location:
648 Broadway New York NY USA
Founded year:
2013
Employees:
11-50
IPO status:
Private
Total funding:
USD 6.4 mn
Last Funding:
-
Last valuation:
-
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