TA Associates is a global growth private equity firm. Focused on targeted sectors within five industries technology, healthcare, financial services, consumer, and business services. The firm invests in profitable, growing companies with opportunities for sustained growth, and has invested in more than 500 companies around the world. Investing as either a majority or minority investor, TA employs a long-term approach, utilizing its strategic resources to help management teams build lasting value in high-quality growth companies.

TA Associates

Flexera

Flexera Software helps application producers and enterprises increase application usage and the value they derive from their software. Its software licensing, compliance, and installation solutions are essential to ensure continuous licensing compliance, optimized software investments, and future-proof businesses against the risks and costs of constantly changing technology.  Over 80,000 customers turn to Flexera Software as a trusted and neutral source for the knowledge and expertise we have gained as the marketplace leader for over 25 years and for the automation and intelligence designed into our products.

Flexera One is a robust SaaS-based IT management solution designed for organizations with complex hybrid environments. It provides unparalleled visibility into the entire IT estate, enabling data-driven insights across on-premises, SaaS, and cloud environments. With Flexera One, organizations can optimize spend, reduce risk, and drive results across their enterprises.

Explain Software Licensing and Asset Management

How To View And Optimize SAP Licensing Costs

ready and easily manage IBM software licensing requirements with Select – Flexera One with IBM Observability

Flexera One vs. Snow License Manager

IT and Cloud Management, Optimization and Solutions

Giving firms greater control over their SaaS stack

B2B SaaS Management Platforms

Flexera is a cloud optimization company that provides Flexera One, an IT management solution for optimizing hybrid ecosystems.

Platforms to make the most of cloud infrastructure

Cloud Optimization Tools

Flexera One

Flexera Named a Leader in Cloud Cost Management and Optimization by Independent Research Firm

Flexera One is a robust SaaS-based IT management solution designed for organizations with complex hybrid environments. It provides unparalleled visibility into the entire IT estate, enabling data-driven insights across on-premises, SaaS, and cloud environments. With Flexera One, organizations can optimize spend, reduce risk, and drive results across their enterprises.Flexera One offers a suite of capabilities, including IT visibility, IT asset management, FinOps, cloud optimization, and migration. It visualizes the entire IT estate, providing complete insights to drive better decision-making. The IT asset management component enables organizations to manage and optimize their hybrid IT environments seamlessly.Flexera One's FinOps capabilities inform, optimize, and operate the cloud at scale, allowing for the visualization and allocation of cloud usage and billing, migration planning, and efficient hybrid IT estate management. Its cloud optimization and migration features provide actionable intelligence to navigate the cloud journey confidently.Flexera One specializes in optimizing expensive data center software such as Microsoft SQL Server, Microsoft Windows Server, Oracle Database, Oracle Middleware, IBM Cloud Paks, IBM WebSphere, IBM DB2, and SAP engines. It automatically utilizes out-of-the-box content libraries to identify consumption, entitlements, and optimal license positions based on product use rights.

G2 is a leading software review platform that leverages artificial intelligence to transform revenue and customer-facing teams. The company's Reality Platform automatically captures customer interactions and utilizes that data to help teams improve business performance. G2's platform provides insights at scale, empowering companies to determine the best actions for achieving successful outcomes. As of February 2022, G2 earned the #1 spot on both the Best Software Products and Highest Satisfaction Products lists. The platform distinguishes itself through its ability to automatically capture customer interactions, derive valuable data-driven insights, and deliver optimal results for sales, customer service, marketing, and other customer-facing roles across diverse industries.
In March 2024, G2 announced surpassing 2 million authentic user reviews on its platform. This milestone underscores the company's rapid growth and success in establishing itself as the world's largest software marketplace, consistently attracting over 60 million visitors annually. Over the years, G2 has witnessed substantial expansion across various regions, with North America remaining its core market while witnessing explosive review growth in the Asia-Pacific region as well.

Vendr is the world's first SaaS buying platform that helps companies find, buy, and manage software quickly and with guaranteed savings. The platform combines a product and people-powered service, enabling organizations to streamline the software purchasing process, reduce overspending, and eliminate duplicative products. Vendr harnesses insights from over 13,000 deals across more than 2,000 SaaS suppliers to facilitate critical transformation in how companies procure and manage software.
Through Vendr, businesses can maximize their return on SaaS investments by achieving cost savings, improving stack visibility across the organization, and accessing the best industry data. The platform offers insights and negotiation support to help buyers and sellers evaluate deal fairness, ensuring a smooth internal purchase process. It provides visibility into approval workflows and fast-tracked purchase request mechanisms, leading to smoother buyer-procurement relationships.
As of February 2023, Vendr's dynamic catalog, Explore, features over 19,000 software products, offering transparent market share insights, pricing trends, and compliance details. This empowers procurement teams to make informed decisions, compare alternatives, and identify opportunities for consolidation and cost optimization. Vendr guarantees fair pricing terms and risk-free purchases for many suppliers, buying out contracts if needed.
Vendr has processed over USD 1.5 billion in customer software spend and delivered over USD 240 million in savings. Its platform delights hundreds of customers, including Brex, Drift, and Dashlane. In June 2022, Vendr achieved a USD 1 billion valuation after raising USD 150 million in Series B funding led by Craft Ventures and SoftBank Vision Fund 2. The company has over 250 employees globally and is headquartered in Boston with a second location in Charleston, South Carolina.

Vendr

BetterCloud is a leading provider of SaaS Management Platform (SMP) solutions. Its platform enables IT professionals to streamline and automate critical tasks related to SaaS access and day-to-day operations. The company offers a no-code workflow builder that allows users to configure automations for employee onboarding, offboarding, and other processes. BetterCloud's platform centralizes the management of user permissions and access across SaaS applications, providing capabilities like bulk or automated admin access changes. It also helps identify underutilized resources and prevent overlap in subscriptions, driving spending efficiency.

BetterCloud

LeanIX is a software-as-a-service (SaaS) platform that provides Enterprise Architecture Management (EAM) solutions. Its flagship product, the Continuous Transformation Platform, enables organizations to gain comprehensive visibility and superior governance over their IT landscapes. Through an automated and data-driven approach, LeanIX helps companies organize, plan, and manage their application portfolios, SaaS contracts, and DevOps projects. The platform's core offerings include Enterprise Architecture Management, SaaS Management, and Value Stream Management.
LeanIX's EAM solution empowers organizations to visualize their entire IT application landscape, identify obsolete applications, design target architectures, and plan architectural roadmaps. The solution leverages a flexible, best-practice data model that serves as a foundation for addressing future business challenges. It provides real-time overviews of IT landscapes and business capabilities, enabling organizations to transform productivity and accelerate business transformation while reducing costs and risks.
In September 2023, LeanIX was acquired by SAP to expand its business transformation portfolio and facilitate AI-enabled process optimization. The acquisition aimed to provide customers with a comprehensive suite of tools for continuous business transformation, leveraging LeanIX's EAM capabilities in conjunction with SAP's offerings.

LeanIX

Platforms for cataloging, tracking and benchmarking a firms existing SaaS stack and discovering and purchasing new solutions that are a better fit for the organization

Platforms that help identify potential securities vulnerabilities of a firm's SaaS stack and provide a solution to ensure compliance with regulations.

Platforms that help eliminate SaaS wastage and optimize costs by providing spending analysis reports, contract renewal planning, and vendor management.

Integrated product offerings that provide complete solutions covering the entire life cycle of SaaS usage. A number of firms also offer managed services such as price negotiations with vendors

Solutions in this industry focus on providing tools for firms to manage its SaaS subscriptions

Uses AI/ML to analyze a firms SaaS stack and ensure compliance with privacy standards

Provide greater visibility on the usage and spending on SaaS platforms

Growth in remote and hybrid work arrangements led to growth in cloud-based SaaS solutions

Flexera is a cloud optimization company that provides Flexera One, an IT management solution for optimizing hybrid ecosystems.Flexera One is a unified platform for visualizing an enterprise’s entire ecosystem from on-premise to SaaS to cloud, delivering FinOps and cloud cost optimization, IT asset management, and cloud migration and modernization services. The platform provides visibility and insights into cloud resource allocation, cloud spend, and discounting structures to identify potential optimization and savings opportunities to drive down cloud expenditure.Flexera One allows for collaboration between multiple platforms for cost optimization and leverages AI and machine learning to automate governance of cost, operations, security, and compliance.Flexera follows a direct sales model.Key customers and partnershipsFlexera serves large enterprises across various industries such as financial services, manufacturing, transport, and insurance. This list includes Walmart, Shell, BP, MetLife, Wells Fargo, Citi Bank, UPS, and Fedex.The company’s technology partners include AWS, Azure, and IBM.

Harness is a cloud-based end-to-end software delivery platform that provides cloud cost management (CCM), among other modules.Harness CCM offers a holistic set of features to facilitate cost optimization of the development pipeline. It provides a single customizable dashboard to unify data and insights across multiple departments and cloud vendors. Further, it delivers automated anomaly detection and resource allocation to optimize continuous delivery (CD) workflows and allows for seamless integration with existing monitoring tools for an overview of cloud spend.Harness operates a consumption-based sales model with pricing based on the annual cloud spend.Key customers and partnershipsHarness CCM’s clientele ranges from individuals to large-scale enterprises across various industries, including healthcare, IT, finance, service, and SaaS. Notable customers include Synopsys, Relativity, Discover Dollar, and Carvana.Harness collaborates with many industry leaders to ensure wide service provision and integrations with various tools and platforms. Some of its key technology partners are HashiCorp, Benchmark, and Insight.

Harness

Cloudchipr is a company specializing in cloud cost optimization and automation solutions.CloudChippr helps businesses reduce cloud expenses by identifying inefficiencies and recommending cost-saving measures. It provides real-time insights into cloud usage, automates cost allocation, and offers actionable recommendations for optimizing resources. Additionally, CloudChippr simplifies cloud management by integrating with popular cloud platforms, enabling organizations to maximize their cloud investments and minimize waste while ensuring optimal performance across cloud environments.Cloudchipr adopts a subscription-based approach.Key customers and partnershipsCloudchipr’s customer base includes DISQO, ServiceTitan, Activeloop, AimHub, Podcastle, and SuperAnnotate.Cloudchipr Cloud provides native integrations with AWS, Azure, and Google Cloud.

Cloudchipr

Vega Cloud is a technology company offering a cloud cost optimization and management platform.The Vega Cloud Platform provides visibility and organization of cloud infrastructure with a unified view across major cloud providers. Vega Cloud platform provides near real-time data to influence spending and make intelligent trade-off decisions between cost, quality, and speed. The platform's proprietary unit economics and outcomes-oriented approach to cloud infrastructure optimization uses data context and automation to help businesses make decisions efficiently.Vega Cloud employs a subscription-based pricing model.Key customers and partnershipsVega Cloud provides native integrations with AWS, Azure, and Google Cloud.The company’s clientele includes entertainment companies like CBS, Paramount, MTV, VH1 and others such as ITRON, Cal Poly, and ClearData.

Vega Cloud

StackZone offers a suite of technology solutions for optimizing and enhancing various aspects of AWS cloud operations.StackZone's range of products and features encompasses AWS management tools, infrastructure optimization solutions, security services, application performance management, cost optimization solutions, analytics and reporting, automation, and support/consulting services. These offerings cater to various IT aspects, including resource management, performance enhancement, cost reduction, security, and operational efficiency.StackZone employs a direct sales model.Key customers and partnershipsStackZone’s customer base includes enterprises in various industries. Among its customers are The Weir Group, Sigma Móvil, Vitaccess, Triario, and Keroppa.

StackZone

mist.io provides an open-source multi-cloud management platform aimed at optimizing costs and streamlining operations.mist.io’s unified dashboard and APIs provide real-time visibility into hybrid cloud environments to track, understand, and govern cloud spend and resource utilization. The platform also provides orchestration automation for repeatable deployments and the ability to create custom policies to control infrastructure access. Moreover, the platform eliminates the need for migration by allowing users to control legacy bare-metal servers from the same interface used for cloud infrastructure.The platform operates a pay-as-you-go and subscription-based sales model.Key customers and partnershipsmist.io is utilized globally in several industries. Some notable customers are SevOne, the European Parliament, the National Bank of Greece, the University of Colorado Boulder, and Windstream Enterprise.mist.io offers integrations with over 15 service providers and technologies. Some key technology integrators are AWS, Microsoft Azure, Google Cloud Platform, IBM Cloud, Alibaba Cloud, and VMware.

Mist.io

Tools that improve performance per spend by offering visibility and insights as well as leveraging pricing models such as reserved and spot instances. These also provide financial guardrails to enforce budgetary limits and other cost-saving opportunity recommendations

Tools designed to streamline and simplify various tasks and processes related to cloud computing. These help organizations manage and optimize their cloud infrastructure, improve operational efficiency, and reduce manual intervention

Tools that provide comprehensive features and functionalities to safeguard cloud resources and maintain adherence to industry-specific regulations for data protection and overall security

All companies in this hub provide optimization services for cloud-based platforms

Provides support for governance & regulatory compliance and transparency & insights regarding cloud spend

A few companies use AI/ML algorithms for workload optimization and deployment automation

ANALYST_QUICK_TAKE

INCUMBENTS_PRESENT

<div>
 IT insights provider, Flexera, has acquired Snow Software, a company that optimizes technology values and maximizes return on tech investments. Snow Software is particularly known for its focus on providing actionable insights in IT asset management, software as a service management, and financial operations.
 Through this acquisition, Flexera plans to strengthen and enhance both its own and Snow's solutions. The overall objective is to help organizations in managing their technology-related expenses effectively while minimizing risks. By offering a comprehensive viewpoint across different technology platforms, the combined entity aims to tackle escalating costs and emerging risks in the changing technology environment. Furthermore, the acquisition will also contribute to expanding the customer base and partner relationships, thereby delivering more effective solutions.
</div> Analyst QuickTake: 
 Flexera has been following a growth strategy focused on acquisitions to expand its product range, increase its market presence, and improve its technological abilities. This recent acquisition marks Flexera's first move since the Covid-19 pandemic. From 2015 to 2020, the company acquired a total of eight companies, such as RightScale in 2018, Revulytics in 2020, RISC Networks in 2019, and Brainwaregroup in 2018.

Flexera One

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