Whirlpool Corporation (NYSE: WHR) is a leading global home appliance manufacturer headquartered in Benton Harbor, Michigan. Founded in 1911, Whirlpool has grown to become one of the world's largest producers of major home appliances, with a portfolio of iconic brands including Whirlpool, KitchenAid, Maytag, and Amana.
Whirlpool's product lineup spans a wide range of home appliances, including refrigerators, washing machines, dryers, dishwashers, ovens, and small kitchen appliances. The company's appliances are designed with innovative features and technologies aimed at improving life at home. For example, Whirlpool offers smart appliances that can be controlled via smartphone apps and washing machines with Load & Go dispensers that automatically add the right amount of detergent to each load.
In recent years, Whirlpool has focused on transforming its business portfolio and improving profitability. The company has invested in expanding its small appliance business, which is expected to reach approximately USD 1.3 billion in sales by 2026. Whirlpool has also undertaken cost reduction initiatives, aiming to cut USD 300-400 million in costs in 2024. Additionally, the company is divesting its appliance business in Europe, Middle East and Africa, which is expected to close in April 2024. Whirlpool maintains a strong manufacturing presence in the US, with eight main manufacturing facilities across the country employing around 28,000 Americans.
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