Zillow Group, Inc. (Nasdaq: Z) is the largest online real estate marketplace in the US, founded in 2006 and headquartered in Seattle, Washington. The company operates a portfolio of real estate and home-related brands, including its flagship website Zillow.com and mobile apps, which attract over 226 million average monthly unique users as of 2023.
Zillow's core products and services include:
Zillow.com and mobile apps: Allow users to search for homes, view property listings, and access home value estimates (Zestimates)
Premier Agent: An advertising platform for real estate agents
Zillow Home Loans: A mortgage lending service
Zillow Rentals: A rental listing and search platform
ShowingTime+: Software tools for real estate professionals
Zillow generates revenue primarily through advertising sales to real estate agents and property managers, as well as through mortgage origination services. In 2023, the company reported total revenue of USD 1.945 billion, with 75% coming from its residential segment.
In recent developments, Zillow has expanded its partnerships and services. In 2023, the company launched new AI-powered tools like Neural Zestimate and Zillow Showcase to enhance listing experiences. Zillow also partnered with Opendoor to offer cash offers to sellers in select markets and announced a syndication agreement with Redfin to share new construction listings. Despite facing challenges in a slowing housing market, Zillow continues to focus on its "housing super app" strategy, aiming to provide an integrated platform for all aspects of the home buying, selling, and renting process.
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