Namogoo is a pioneer in the Digital Journey Continuity platform space. The company offers a platform that autonomously adapts to each customer visit in real-time, shaping the customer journey to fit each shopper's needs while eliminating any distractions along the way. Namogoo's proprietary machine learning technology predicts each visitor's intent by learning from their unique digital behavior signals, empowering enterprises to act on this intent and ensure online shoppers complete their journeys.
The platform collects data from visitors' devices and their journeys, segmenting them into real-time audiences. It surfaces high-converting audiences that are 3-10 times more likely to purchase than average visitors. Additionally, Namogoo identifies user populations that do not convert due to UX conflicts, browser issues, or site design flaws, enabling brands to rectify these problems seamlessly.
In April 2022, Namogoo launched the "Customer Journey OS," a revolutionary software platform that enables ecommerce teams to deliver hyper-personalized journeys based on shoppers' real-time needs. It orchestrates all digital services running on the customer journey to work cohesively toward shared goals. The platform leverages Namogoo's vast network of over one billion unique visitors to provide real-time insights based on industry benchmarks.
Namogoo's solutions have been successfully implemented by leading brands such as Victoria's Secret, Neiman Marcus, ASICS, Marks & Spencer, Kurt Geiger, Carhartt, Eddie Bauer, GlassesUS.com, and Ariat, consistently driving uplifts in conversion rates, revenue per visitor (RPV), and overall revenue. The company was founded in 2014 and has raised USD 81 million to date.
In January 2023, Namogoo made a second round of layoffs, parting ways with 15% of its workforce, following an earlier round in November 2022 where 25% of employees were let go. Despite these cutbacks, the company reported continued growth and profitability.
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