Elyn

Elyn is a French startup that provides an innovative solution for online retailers, enabling customers to try products before making a purchase. Launched in 2022, the company offers a "try-before-you-buy" (TBYB) option at checkout, allowing shoppers to receive their orders and decide within five days whether to keep, return, or exchange the items. Customers are only charged for the items they choose to keep.

Elyn's technology seamlessly integrates with ecommerce platforms like Shopify, offering a customizable interface that blends with different brands. The startup also provides an advanced returns management system, streamlining the process for customers and merchants. When initiating a return, shoppers can request an exchange, a refund, or a gift card, with the option to instantly exchange for a different size or item if available.

By implementing Elyn's solution, online retailers have reported a 30% increase in customer conversion rates. As of March 2023, the company had onboarded over 20 merchants, including The Bradery, Maison Labiche, Noliju, and Thelma Rose. Among customers using the TBYB option, 80% stated they would not have made the purchase without this flexibility.

In March 2023, Elyn secured EUR 2.5 million in pre-seed funding from investors including Headline, Sequoia Arc, Motier Ventures, Financière Saint James, Marc Menasé, and Guillaume Princen. The funds will be used to expand the team, enhance product development, and broaden the company's commercial reach across Europe.