Tex.tracer

Tex.tracer is a SaaS transparency platform founded in 2021 by Jolanda Kooi and Bart Westerman to address sustainability challenges in the fashion and textile industry. The platform enables retailers, fashion, and textile brands to gain verified insights into their supply chains, from raw materials to finished products. Utilizing blockchain technology, time and geolocation stamps, and peer-to-peer reviews, tex.tracer collects and verifies data directly from suppliers. This approach allows companies to make informed decisions, improve their environmental and social impact, and work toward meeting the EU's Net Zero goals for 2050.

The platform's key features include a user-friendly web app for suppliers to upload company and product data, and optional consumer-facing tools such as QR codes on product labels and online store widgets. These features allow end-users to trace a product's journey and make more informed purchasing decisions. As of February 2024, tex.tracer had digitally mapped the journey of over 40 million products, with an ambitious goal to reach 10 billion by 2030. The company's services help fashion and textile businesses comply with emerging regulations such as the Extended Producer Responsibility (EPR), Corporate Sustainability Reporting Directive (CSRD), and the Digital Product Passport.

Key customers and partnerships

Tex.tracer has established a significant presence in the Netherlands, working with over 100 fashion and textile companies. Notable clients include well-known brands such as MUD Jeans, State of Art, Livera, Fabienne Chapot, Karl Lagerfeld, Prenatal, and Zeeman. The company has also partnered with retail service organization EK Fashion and wholesalers in private label and corporate clothing, including Erve, Fashion Power, Groenendijk Bedrijfskleding, Heigo, and Textaafoam. As of March 2023, tex.tracer had secured partnerships with more than 50 brands and was poised for international expansion, leveraging its growing market share in the Netherlands to fuel further growth in the global fashion industry.