Endpoint Esports

Endpoint Esports is a UK-based company competing in esports games such as CS:GO, Rocket League, and Quake. The organization expanded its roster by signing a female Rocket League team in May 2022 and also supports team streams and content creators. Revenue is generated from tournament participation, alongside branded apparel sales. As of June 2023, the company was estimated to have earned USD 0.9 million from participation in 141 tournaments, with CS:GO accounting for the majority (~48%) of total tournament earnings.

In June 2022, Endpoint qualified for the ESL Pro League for the second time, marking a significant achievement for the team. To further strengthen its position, the organization signed "legacy membership" contracts with core CSGO members in August 2021, offering them a stake in the team to reward their loyalty and ensure fair outcomes from future player transfers. 

Additionally, Endpoint launched B2B bootcamp service Pracrooms.gg in June 2023. This service provides teams with practice facilities and performance analysis tools, with three locations currently available in the UK. These facilities also feature an on-site media studio for content creation and work by staff and tournament organizers. In November 2020, Endpoint won the UK Esports Organization of the Year award. 

Key customers and partnerships

1) Partnership with energy drink brand Beyond NRG, which would act as a sponsor for a bootcamp room inside Endpoint CeX’s Sheffield-based headquarters (March 2022).

2) Partnership with CeX and online fan interaction platform Socios to offer $ENDCEX Fan Tokens, with holders able to access exclusive competitions, polls, and giveaways from Endpoint CeX (October 2021).

3) Extended its partnership with second-hand technology retailer CeX, with the company confirming that a seven-figure deal was signed (March 2021).

4) Republic of Gamers (ROG) to launch the Endpoint.ROG Academy for CS:GO, with a full-time coach for the company’s team (January 2021).