Fay provides a platform that connects users with registered dietitians and nutritionists who provide personalized nutrition counseling and meal-planning services. The platform allows users to book consultations with dietitians specializing in various health conditions such as diabetes, gut health, oncology, and weight loss. Fay Nutrition ensures that these services are covered by the user's insurance, making nutritional care more affordable and accessible. The service supports both virtual and in-person consultations, offering a tailored approach to each client's dietary needs and goals.
As of May 2024, the company had established a network of over 1,000 registered dietitians, providing consultations across the US, and charged users less than USD 15 per session with registered dieticians.
Key customers and partnerships
The company has partnered with several health plans to offer its services at more affordable rates to users. As of May 2024, the list of health plans the company had partnered with included UnitedHealthcare, BlueCross and BlueShield, Humana, aetna, Cigna, and Anthem.
Funding and financials
In May 2024, Fay emerged from stealth and raised USD 25 million in funding. The fundraising included a seed round led by General Catalyst and a Series A round spearheaded by Forerunner Ventures, along with participation from other investors. The funds raised were set aside to double the company's network of registered dietitians by 2025 (reaching 2,000 dietitians), expand its service offerings, and increase the number of insurance plans with which it partners.
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