Deskera

Originally founded in Singapore, Deskera provides an all-in-one suite of cloud-based business management platforms including a Customer Relationship Management (CRM), Financial Management System (FMS), and Human Resource Management System (HRMS) specialized for SMEs. It’s CRM solution features lead generation, customer segmentation, marketing automation, customer forms and quotation builders, sales pipeline tracking, and an email helpdesk for after-sales operations. The solution can be integrated with Microsoft 365 for scheduling activities, contacts, and meetings. In addition, its FMS capabilities which include invoicing, multi-currency payment reconciliation, cash flow management, and financial and business reporting. Its HRMS provides solutions for payroll, leave, appraisals, and claims management. The firms solutions have a number of built in integrations including those with payment providers (Stripe, PayPal, and Paytm), logistics (FedEX and Unites States postal service), and e-commerce platforms (Amazon, Shopify, and Woo) to extend its capabilities. In February 2020, the firm launched “Desk app”, an all-in-one mobile app that provided a single access point to all its solutions. 

Deskera claimed that its integrated solutions are highly rated as it provides enterprise-level functionality with a “pay as you use” pricing model with no additional setup cost making it accessible to small businesses.

Key customers and partnerships

The firm's solutions are geared toward a variety of small businesses and startups across a number of industries including cafes and restaurants, e-commerce sellers, travel agencies, retail, and IT resellers. As of February 2020, Deskera’s solutions were used by 25,000 companies across 15+ countries while its mobile app had attracted 300,000 users as of July 2020. 

Funding and Financials

As of its last fundraising round in May 2019 where the firm raised USD 100 million in Series A funding from Naver Corp the firm was reportedly valued at ~USD 500 million.