HUG

Overview
News
Creator Economy?
Product stageSegments
Seed
?
NFT platforms
?

HUG is an NFT social marketplace founded by Randi Zuckerberg (a Facebook Live creator) that connects digital art and NFT creators with collectors and facilitates the sale of digital and physical goods. HUG provides creators with various opportunities to increase their visibility and income. They can connect with collectors interested in curated categories, share social links, accept commission requests, and showcase their work online or in physical locations chosen by the HUG team. The platform showcases diverse creators using a community-driven curation process, with a focus on those from marginalized communities.

HUG offers several services for creators including curriculums and workshops on launching a brand, advisory, tech consulting, and marketing under three different programs: 1) group HUG, which provides hands-on advisory services for web3 businesses; 2) HedgeHUG, a cohort-based program aimed at pre-mint NFT projects; and 3) AirHUG, which offers artist-in-residence programs and education and growth opportunities to artists of any medium.

By obtaining a HUG Pass or Meta Angels NFT (an NFT membership community), users of HUG can access additional benefits, including earning HUG Points for their contributions and interactions on the platform. The HUG Pass is an NFT that includes unique and collectible artwork by Lisa Chow (an NFT artist) and provides complete entry to HUG including exclusive perks as an authorized member of the HUG community.

Key customers and partnerships

Hug has worked with over 1,000 creators across art, music, theater, and entrepreneurship.

Funding and financials

In April 2023, HUG raised USD 5 million in funding; DIGITAL, a company that invests in web3 and specializes in digital identity and metaverse, led the funding round. Additionally, OKX Ventures, which is the investment division of the second-largest cryptocurrency exchange platform OKX also participated in the fundraising.

It planned to use the funds to expedite the development of its products and merge business aspects that prioritize content creators with its current social curation and exploration tools.

HQ location:
New City NY USA
Founded year:
2022
Employees:
11-50
IPO status:
Private
Total funding:
USD 5.0 mn
Last Funding:
USD 5.0 mn (Seed; Apr 2023)
Last valuation:
-
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