Based in the UK, Divido operates an online marketplace connecting lenders, retailers, and payment partners. Divido offers a white-label infrastructure service to retailers so that they can offer BNPL services to their customers at the point of sale. The platform partners with multiple lenders that perform credit decision-making for loan origination and extend credit to consumers. This is in stark contrast to B2C and B2B platforms, which make the credit decisions in-house and partner with one lender to fund loans given out to customers, thus assuming the credit risk.
The financing can be applied at the retailer’s checkout both online and in-store. By partnering with multiple lenders, retailers can offer higher acceptance rates and lower fees for installment financing as lenders on the platform compete to provide financing. Divido generates revenue through commissions when retailers use its platform to facilitate BNPL transactions. As of June 2021, the platform had more than 1,000 customers, including BNP Paribas, Nordea, Mercedes-Benz, Lastminute.com, and Lenovo.
In October 2019, Divido partnered with BNPL provider Splitit to offer the latter’s payment solutions to Divido’s retail clients as an additional payment option at checkout.
In June 2021, Divido raised USD 30 million in a Series B funding round led by HSBC and ING. As of June 2021, the company is available in 10 markets, and its Series B funding is intended to ramp up its international expansion plans.
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