Storey

Storey is a company that provides an integrated online retail solution combining software, service, and support to enable brands to effectively sell their products online. Their proprietary platform, also called Storey, offers high-resolution, browser-based text and video chat capabilities to assist customers in real-time during the purchase journey. The platform seamlessly connects trained brand ambassadors with potential buyers, allowing them to showcase products in branded virtual environments and provide personalized experiences.

Storey's unique approach involves recruiting and training brand ambassadors in the art of digital selling, equipping them with the necessary skills to translate the in-store shopping experience to the online realm. These brand ambassadors operate from customized branded studios, which could be physical showrooms, stores, or remote setups, designed to accurately represent and immerse customers in the brand's identity.

The company's business model revolves around offering a holistic solution that encompasses technology, people, and support services. This includes providing training on the specific hardware and digital tools used by brand ambassadors, as well as 24/7 technical support to ensure a seamless experience for customers.

Storey's solution aims to increase customer confidence at the point of purchase by creating real connections and lasting brand advocacy through personalized interactions. By integrating its software, service, and support components, the company claims to solve digital retail challenges more effectively than traditional approaches that separate these elements.