Performance Kitchen

Performance Kitchen, formerly known as Luvo, produces frozen meals focused on performance nutrition and medically tailored meals (MTM). The company manufactures nutritionally balanced frozen meals, created by doctors, registered dietitians, and chefs, with specific formulations to help manage various chronic conditions. 

Performance Kitchen claims its products contain 10–20 g of protein, less than four grams of sugar, and less than 500 mg of sodium. As of October 2024, it offered over 70 meals, including items such as roasted cauliflower mac and cheese, burritos, pureed entrées, pasta dishes, and various bowls featuring whole food ingredients rather than processed proteins. 

The company uses individual quick freezing (IQF) technology to preserve the nutritional value and flavor of ingredients. The frozen meals support health conditions including diabetes, heart health, cancer, and renal health, as well as dietary requirements by being gluten- and dairy-free, vegan, and vegetarian. The meals require five minutes to reheat via microwaves.

The business model also includes sales through insurance providers who can prescribe meal bundles through a portal that matches meals with specific diagnostic codes. The company's sales doubled in the year following its rebrand from Luvo to Performance Kitchen in early 2021. Dugout Ventures, an investment group of former baseball players, acquired a majority stake in the company in November 2018.

Key customers and partnerships

Performance Kitchen has established partnerships with several insurance providers, including Medicare and Medicaid, enabling coverage of meal costs for patients with specific health conditions. The company previously maintained a contract with Delta Air Lines for providing in-flight meals, however, this was suspended due to Covid-19. 

In September 2023, Performance Kitchen partnered with Kroger Health, the healthcare division of Kroger, to offer medically tailored meals for consumers with health conditions.