Othot is a company that specializes in providing artificial intelligence and predictive analytics solutions for higher education institutions in the US. The company's cloud-based platform utilizes advanced AI and machine learning tools to help colleges and universities make data-driven decisions across various aspects of the student lifecycle, including enrollment, student success, and advancement. Othot's technology enables institutions to predict and simulate outcomes, answer "What If" scenarios, and allocate resources effectively.
The Othot Platform offers several key features to support higher education institutions. These include Goal Predictions, which allow partners to monitor progress toward critical annual objectives; Admission Decision Simulations for predicting enrollment, academic profile, and financial aid outcomes; Persona Groups that use AI clustering methods to create targeted recruitment and marketing campaigns; and Scenario Simulations for testing multiple strategies before implementation. In May 2021, Othot released a more affordable Student Success Essential offering, designed to help identify students at risk of dropping out and provide targeted support to improve retention rates.
Key customers and partnerships
Othot's customer base includes a diverse range of higher education institutions. As of September 2020, some of Othot's partners included Bucknell University, Carlow University, Colorado State University, University of Michigan-Dearborn, and Wilkes University. Indiana University of Pennsylvania has also utilized Othot's Student Success Premier product, reporting positive results in retaining at-risk students. In September 2019, Oklahoma State University partnered with Othot to support freshman recruitment efforts, and in May 2022, they expanded their partnership to include support for continuing students on their paths to graduation.
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