Viffy

Viffy is a content platform for premium creators, which combines creator influence and retailer loyalty. The platform uses the card-linking technology provided by major payment networks, such as American Express, Mastercard, and Visa, to eliminate the paywall that typically limits access to creator content. This means that users can access premium creator content by using their credit cards for everyday transactions.

Users can shop from a range of retailers on Viffy’s web and mobile apps. Upon making purchases from retailers via Viffy, users earn subscription credits, which they can use to unlock one month’s access to a creator’s premium content. Viffy operates a success-based cost model for creators and requires no up-front payment or promotional spending.

Key customers and partnerships

Viffy features dozens of US retailers on its platform including Asics, ColourPop, and Fanatics, among others. Key competitors: None comparable (Viffy allows users to access premium creator content through their everyday spending)