Raptive

Raptive (formerly CafeMedia) provides content creators with the chance to increase their earnings through audience and business solutions. Originally focused on digital advertising and technology, in 2023 Raptive expanded its offerings to include enabling creators with a suite of solutions that combines media offerings, influencer marketing, and experiential opportunities in a single platform. Raptive claims to be the world’s largest creator company with access to 4,000+ creators globally. Raptive's creators have earned numerous accolades, including placements on The New York Times Best Sellers list, sold-out speaking tours, television series, and collaborations with global brands, among others.

Raptive’s solutions include 1) Creator Experiences (marketing, in-store activations, product development), 2) Content Solutions, 3) Custom Ad Solutions (utilizing creator-generated content across display, social, and shoppable media formats), 4) Turnkey Sponsorships (content calendars, tentpole moments, bespoke content packages) and 5) Targeted Media Solutions (audience and contextual targeting strategies across various advertising formats such as video/display, programmatic, and direct advertising).

Raptive offers a comprehensive SEO system supported by a team of experts, enabling creators to effectively strategize, produce, evaluate, and enhance their content. This includes access to Topic, an AI/GPT-powered SEO solution. Additionally, Raptive provides the Slickstream Engagement Suite, designed to convert website visitors into dedicated fans while boosting revenue per thousand views. The platform also offers resources, expert guidance, and email strategies to help creators establish and nurture direct relationships with their fans. Raptive prioritizes site performance and monitoring, optimizing ad delivery and enhancing discoverability.

As of the beginning of 2023, Raptive has paid USD 2 billion to creators. Raptive levies a 25% fee from income on the platform.

Key customers and partnerships

Raptive has 4,000+ creators that generate over 195 million monthly views and deliver more than 2 billion monthly video views. Raptive comprises a diverse community of creators, including BIPOC, LGBTQIA+, and women-owned sites across 32 different verticals, with a focus on Food, Family, Home, and Lifestyle.