Hotmart

Founded in 2011 and headquartered in Brazil, Hotmart offers an online educational platform to sell digital products, including online courses, video, software, and e-books. Hotmart acquired US-based Teachable (formerly known as Fedora), a platform enabling online teaching in addition to creating and selling online courses, in March 2020. The company offers courses covering a wide variety of topics including baking, feng shui, coding, spearfishing, and email marketing. With more than 100,000 creators on its platform, Teachable claims that it has helped its teachers generate over USD 500 million in revenue from coaching services and online courses as of December 2020.

Hotmart reported that it reached unicorn status in March 2020. It also reported that its gross merchandise value more than doubled in 2020 compared to the previous year and that it has creators based in more than 100 countries with consumers in more than 185 countries.

The company’s most recent funding round was Series C funding worth USD 130 million in March 2021. The funds are to be utilized to accelerate growth, develop new products, and expand internationally via mergers and acquisitions as well as organically.

In June 2021, Hotmart hired banks for an initial public offering on the Nasdaq to raise between USD 400 million to USD 600 million—likely by the end of 2021. Lead underwriters for the deal will be Goldman Sachs, JPMorgan Chase, and Morgan Stanley.