Canada-based FitPlan is a publisher of a fitness app that provides several workout plans catering to different objectives, types of work, place of workout, and duration. The app provides workout plans, called FitPlans, along with video instructions, statistics tracking, motivational assistance, and nutritional guidance. Plans are curated by different trainers, with new plans being published every month. Plans can range from 2 weeks for 20 minutes per workout to 12 weeks for 60 minutes per workout, depending on the type of workout desired. Workouts are designed for different environments, both at home and in the gym. Plans can be accessed via its mobile app and fitness connected devices.
As of September 2024, the company operated on a subscription basis, where users were charged USD 15.99 per month for access to the entire platform. The company also sells merchandise, apparel, and workout equipment through an online store.
Key customers and partnerships
Fitplan caters to fitness enthusiasts looking for personalized fitness guidance and motivation. As of August 2024, the company’s app had a user base of 1.4 million+.
The company partners with fitness professionals and trainers to deliver exclusive training programs. Notable partnerships include a collaboration with Samsung, where Fitplan's content is integrated into Samsung's smart TVs.
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