Traackr

Traackr is a leading performance-driven influencer marketing platform that provides data-driven solutions for organizations to build and execute advanced influencer marketing programs on a global scale. The platform offers robust capabilities for influencer discovery, campaign management, relationship management, and in-depth analytics.

Traackr leverages its extensive database, indexing over 4 billion influencer posts across 13 platforms from more than 7 million influencers, providing access to two and a half years of historical data. This comprehensive data allows Traackr to deliver valuable insights and analytics, such as the Brand Vitality Score, which measures a brand's social media presence compared to its competitors.

The platform empowers marketers to optimize their influencer marketing spend, unify data, streamline processes, standardize measurement, and ensure compliance. Traackr's advanced analytics help brands identify the most effective influencers, analyze campaign performance, and calculate metrics like cost per engagement and cost per post, enabling data-driven decision-making.

Through features like the Benchmark report, brands can gain a comprehensive view of their social media performance, share of voice, and how they compare to competitors in terms of influencer activations, engagement rates, and video views. The platform also offers influencer profiles with detailed information, including audience demographics, credibility scores, and content performance metrics.

In October 2023, Traackr released its annual Influencer Marketing Impact Report, highlighting the potential of influencer marketing to drive sales and the importance of aligning with influencers and brands that share similar values. The report revealed that 61% of consumers are likely to purchase a product recommended by an influencer they trust, while 60% would avoid a brand that conflicts with their values.