Ridecell develops an internet of things (IoT)-driven automation and mobility platform for fleets. Its cloud-based data platform, launched in April 2021, integrates data from sensors and multiple IT systems to digitize fleet management. Ridecell’s Fleet Transformation Cloud Platform provides a data pipeline and APIs to connect existing IT, fleet management, and connected vehicle systems, which enables turning data insights into triggers for workflow automations. The platform combined with pre-integrated partner solutions enables fleet operators to manage fleet data, automate workflows, digital vehicle control, vehicle access, repairs, and scheduling.
Ridecells portfolio of fleet automation solutions include 1) Operations 360, to automate fleet operations and life cycle management for every phase of the vehicle’s life cycle using real-time data; 2) Sustainability, an offering with a sustainability focus (e.g., automatic idle reduction, driver optimization); and 3) Shared; 4) Rental; and 5) Fleet share solutions to cater to different operational models. The company pitches the product toward logistics, rental, motor pool, and shared fleets.
Key customers and partnerships
As of March 2022, the company’s platform was used in fleets in European and North American cities, and its customers include Ferrovial, Groupe Renault, GIG Car Share (powered by AAA NCNU), KINTO by Toyota Sweden, Arval Car Sharing, and Thrifty Car & Van Rental.
Ridecell also leverages partnerships with various service providers such as telematics, keyless entry and immobilizers, diagnostics, monetization, insurance, marketing, and cloud platforms to enable fleet automation integrations. The company’s integration partners include Amazon Web Services, Denso, Checkr, Geotab, Salesforce, Hella, Sisense, Stripe, Continental and Jumio.
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