Trace

Trace is a pioneering sports technology company that provides an automated video recording and editing solution tailored for youth sports teams. Their cutting-edge system combines AI-powered cameras, wearable GPS sensors, and advanced software to seamlessly capture every moment on the field. Trace's innovative PlayerFocus AI technology tracks and follows each player, ensuring their actions remain in focus throughout the game.

The company's flagship offering is a subscription-based service that provides personalized video highlights for every player on the team. After the game, Trace's system automatically edits the footage, creating shareable clips that highlight each athlete's key moments, such as goals, passes, and defensive plays. These individual highlight reels are then delivered directly to the players and their families, eliminating the need for manual editing.

Trace's business model revolves around selling subscriptions to youth soccer, baseball, and softball clubs across the US. As of April 2022, their technology was being utilized by over 1,000 soccer clubs, catering to more than 1.4 million athletes. The company reported generating over USD 10 million in revenue in 2021, with projections of tripling that figure in 2022.

In April 2022, Trace announced a significant milestone, securing USD 47 million in a Series C funding round led by Pelion Venture Partners. This investment valued the company at USD 190 million post-money, a fivefold increase from its previous valuation. The funds were earmarked for expanding Trace's operations, enhancing its product offerings, and extending its reach into new sports verticals.

Key customers and partnerships

In March 2023, Trace entered into a two-year partnership with Club Champions League, a prominent youth soccer organization serving over 100,000 players across nine states and Washington, DC This collaboration signifies Trace's commitment to providing its innovative video solutions to a rapidly growing audience of young athletes and their families.