Trace 3D, formed by ex-Magic Leap senior staffers, offers a platform to create AR content, which can be used for retail exhibitions, training, brand experiences, and tourist destinations. Additionally, the company provides features for the monetization of AR experiences and products.
In April 2023, the company integrated its platform with Qualcomm’s Snapdragon Spaces, enabling users to experience content created on AR smart glasses.
As of April 2024, the company had a waitlist for creators building AR experiences with Trace, and was looking to open its platform to the public over the next few months. The company will offer its AR experience creator service on a subscription-basis.
Key customers and partnerships
Notable enterprise clients include Qualcomm, Telefónica, T-Mobile, and Lenovo
Funding and financials
In April 2024, the company raised USD 2 million in a pre-seed funding round led by Rev1 Ventures and Impellent Ventures. Funds were earmarked to develop the company’s app, currently in private beta.
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