Perfumeo is a trailblazing perfume company founded by Enzo Didi, a native of Grasse, the perfume capital of the world. The company offers an extraordinary application that allows customers to compose their own personalized home fragrance program. Perfumeo's patented technology adapts home fragrance to the user's mood, covering a wide spectrum from citrus, floral, and spice blends to more exotic and esoteric fragrances.
The company's unique selling proposition lies in its ability to craft truly one-of-a-kind home fragrances that capture an individual's personality into an eco-designed capsule – a unique scent profile. Perfumeo's team of expert perfumers, led by Didi himself, harmonizes and blends the chosen scent notes to create personalized fragrances.
Perfumeo encourages customers to tap into their memories to create a scent story that can encapsulate an occasion, emotion, or even a person. The company's rose-designed fragrance dispenser, perfect for contemporary art-style interior decoration, is remote-controlled via a wireless Bluetooth and WiFi mobile app and integrates three fragrance capsules.
In December 2023, Perfumeo achieved a valuation of USD 109 million, courtesy of Equidam, and its founder, Enzo Didi, at just 25 years old, became a multimillionaire. The company was also nominated for the prestigious California Business Awards 2023.
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