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Permutive

Marketing Automation
Product stageSegments
Growth
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Marketing data & analytics
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Permutive is a UK-based customer data platform (CDP) that enables publishers to manage and optimize their consumer data while preserving data privacy. Permutive’s platform uses edge processing, where processing and anonymizing customer data take place on the device. Permutive’s platform began as a data management platform (DMP); media publishers could securely collect and analyze first-party data while preserving individual data privacy. In July 2021, Permutive transitioned from a DMP to a CDP where publishers were able to match advertisers with relevant customer segments. Through the platform, advertisers can gain access to all addressable customers on the open web, across several channels including web, mobile, and connected TV. Permutive targets premium media publishers, and as of October 2021, its clients included The Economist, Insider, Conde Nast, and Buzzfeed.

According to the firm, its users have reported a 135% increase in monthly ad revenue on average and a 4x increase in audience identification.

Funding and financials

In Permutive’s most recent funding round in November 2021, the firm raised USD 75 million. The firm plans to use the funds to further develop and scale its platform. 

In August 2022, permutive announced that it had shed 12% of its workforce ( ~200 team members as of December 2021) citing the economic downturn and a slowdown in ad spending.  

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Product Metrics
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Company profile
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Recent Updates

Partnerships
Oct 6, 2022
Permutive partners with PubMatic to provide access to first-party data
Marketing Automation
Management news
Aug 10, 2022
Permutive sheds 12% of its workforce citing the economic downturn
Marketing Automation
Partnerships
Jul 27, 2022
Adverity partners with Neustar to manage and optimize data for marketers
Marketing Automation
Partnerships
Apr 22, 2022
Outbrain integrates with ID5 to provide privacy-first customer identification
Marketing Automation
Partnerships
Mar 22, 2022
Permutive partners with Neustar, marking the first integration of its platform
Marketing Automation
Funding
Nov 2, 2021
Permutive raises USD 75 million in Series C led by Softbank Venture Fund
Marketing Automation

Company Brief


HQ location:
45 Gee Street 3rd Floor London GBR
Founded year:
2013
Employees:
101-250
Total Funding:
USD 105.0 million
Last Funding
USD 75.0 million, Nov 2021

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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