FloSports

FloSports is a global independent sports media company that provides live streaming and on-demand content for over 25 niche sports. The company offers subscribers access to more than 200,000 live events annually across its network of channels, which include FloRacing, FloHockey, FloWrestling, FloGrappling, FloTrack, FloCheer, and others. FloSports focuses on underserved sports communities, delivering comprehensive coverage through live broadcasts, original content, news, expert commentary, documentaries, and social media programming.

The company's streaming platform, accessible via web browsers, mobile apps, and connected TV devices, features HD-quality streams and offers both monthly (USD 29.99/month) and annual (USD 150/year) subscription options. FloSports has invested in improving its technology, providing state-of-the-art encoders to partner organizations to enhance video quality. In 2024, FloSports launched FloCollege, a new platform dedicated to NCAA Division II and III sports, committing USD 50 million to support this initiative.

FloSports has expanded its reach through strategic partnerships with various sports organizations and conferences. In September 2024, the company extended its partnership with the American Hockey League (AHL), integrating AHLTV into its FloHockey platform. This move significantly increased FloSports' hockey content offerings, providing subscribers access to over 21,000 hockey contests.

Key customers and partnerships

FloSports has established partnerships with numerous sports organizations and collegiate conferences. In 2024, the company secured multi-year media rights agreements with several NCAA conferences. These partnerships typically involve exclusive streaming rights for conference events and championships.

In August 2024, FloSports extended its partnership with US Wrestling for another four years, gaining exclusive access to more than 160 live events annually. The company also collaborates with NASCAR, the ECHL, and the Tour de France. FloSports' college programming reached over 38 million people in 2023, with more than 51 million live minutes watched for NCAA conference partner events in the 2022-2023 season. As of July 2024, FloSports' wrestling content alone generated over 31 million pageviews online and 127 million live minutes streamed in the previous year.