EquityRoots is a real estate crowdfunding platform that focuses on offering equity and debt investments in hotel properties. The company was founded in 2014 and is based in Schaumburg, Illinois. EquityRoots operates under SEC Regulation D, offering investment opportunities to accredited investors.
The platform's offerings involve experienced hotel operators seeking financing for new hotel construction or acquisitions through a combination of bank loans and crowdfunding investments facilitated by EquityRoots. Investors receive membership interests in special purpose entities (typically LLCs) created specifically for each investment, which in turn hold equity, preferred equity, or debt interests in the hotel properties.
EquityRoots' hotel investments are relatively complex, with revenue streams from room charges, catering, food and beverage operations, among others. The projected internal rates of return (IRRs) for equity investments range from 20% to 26%, comprising a mix of annual distributions and proceeds from the eventual sale or refinancing of the property. The hold times for these equity investments are typically long, ranging from five to 10 years.
As of July 2024, EquityRoots had completed two hotel projects in Schaumburg, Illinois, with one open investment and another upcoming project in San Antonio, Texas, and Lexington, Kentucky, respectively. The company does not charge fees to investors directly but collects various fees from issuers, typically ranging from USD 100,000 to USD 255,000.
In April 2024, EquityRoots received a conditional occupancy permit for an 87-room Holiday Inn Express & Suites in Schaumburg, which was part of a larger development plan that also included a 95-room, full-service Holiday Inn. The project, initially estimated to cost USD 25 million, had faced delays due to the Covid-19 pandemic and supply chain issues.
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