Taranis

Israeli startup Taranis, focuses on providing a complete digital agronomy solution to farmers using aerial imagery technology across the US, Argentina, Brazil, Russia, Ukraine, and Australia. The company now monitors more than 20 million acres globally, 50% of which is located within the US. 

The startup captures aerial images using UAVs, which can be analyzed and compared using its own platform, and allows farmers to make precise decisions about planting. The company also operates an area called the “AgroBrain”, which allows precise identification of crop issues. The company claims to account for 70% of the global crop market and equips farmers with the tools to address issues in real time. Similar to peers like Ceres Imaging, Taranis has partnered with incumbent players like John Deere, Syngenta, BASF, and Climate Field View to expand its product reach. As such, Taranis is regarded as a promising startup in global precision agriculture. 

In 2018, the company expanded its footprint in the US when it acquired Mavrx, a US startup providing aerial imagery solutions to local farmers. Mavrx ran into financial difficulties and consolidation of the two companies yielded attractive opportunities. The consolidation allowed Taranis to integrate Mavrx’s product (full field imagery product with highest resolution on the market) into its platform, thereby fulfilling Taranis’ aim of providing a complete solution. The acquisition strengthened Taranis' offering rather than differentiating it. Taranis believes that further consolidation is likely with imagery and AI solutions. 

In July 2020, amidst the Covid-19 pandemic, the company raised USD 30 million in Series C funding. Key Investors included Hitachi, Mitsubishi, Micron Ventures, and Vertex Ventures Israel. The company expects to use the funds to create more relevant scouting products for growers through its platform and to also look towards expanding into Asia. 

Previously in January 2023, Taranis introduced AcreForward which provides unprecedented leaf-level insights into growers' crops at higher frequency throughout the season and captures opportunities in every acre to help ag retailers drive more value from every acre. In July 2024, The company has introduced Ag assistant, powered by a generative AI model that integrates data sources from various modalities – including images, text and audio – and with a profound understanding of agronomy.