Singaporean-US startup LeadIQ, founded by former Oracle product manager Mei Siauw, is a sales workflow automation platform that offers account-based prospecting and lead management tools for outbound sales teams. The platform’s core features are sales cadence, an analytics dashboard, and a proprietary algorithm for data verification and enrichment. It also integrates with leading CRM tools such as Salesloft, Outreach, and Salesforce. LeadIQ serves enterprise and mid-market clients and has over 20,000 users spanning 45 countries as of October 2021. Its customers include MuleSoft, WalkMe, Okta, Clari, Showpad, Segment, and Sitecore. Users can subscribe to the platform for a starting price of USD 75 per month (per user).
In 2020, the company reported its revenue had grown 3x while reporting an eight-digit annual recurring revenue.
In October 2021, the company raised USD 30 million in a Series B funding round led by Cathay Innovation. It intends to allocate the funds toward hiring management personnel and product development, which includes the addition of features such as account prioritization, buying team and contact personalization, and sales team collaboration.
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